Amazon launches U.S. beta: Features a range of products; claiming A-to-Z guarantee
Today Amazon launched what it claims is a wide array of product bases across more than 35 of its product categories. The company claims low prices, a wide gamut of product choices, with a shopping experience amongst others, that is quite comfortable for its customers worldwide. More than 300 million products, it says, have been made possible only because of the independent sellers it allows into their stores.
It was two decades ago, the company decided to offer ease for its sellers, when they announced to include picking, packing and subsequently shipping as their core marketing strategy for the listed products from their store. Shipping them thus, directly to their customer base on behalf of the sellers, has thus helped the latter, enormously.
The A-to-Z guarantee by Amazon
It claims to offer innumerable products lower than the price range of $20 which comes with an A-to-Z guarantee from them, working as cover for their customers. And they say, all these products come with a guarantee, irrespective of the former being sold either by the sellers or by the company itself. The company says upon updating their company’s Shopping App. by the U.S. customers, the product list will roll out on beta which has been included in the Amazon Haul product range.
The company also says that their latest move has been made possible only, by introducing the sellers into their stores, which increases the experience base for the customers. A mobile website “Amazon Haul”, it says, offers a wide array of choices in the form of fashion, home, lifestyle, electronics, and other products with ultra-low prices and product delivery in one to two weeks.
The vice president of the company, Dharmesh Mehta said, “Amazon Haul aims to help make shopping for fashion, home, lifestyle, electronics, and other products even more fun, easy, and affordable, all backed by Amazon’s A-to-z product guarantee so customers can shop with confidence that the products they’re purchasing are safe, authentic, and in the condition expected”.
He further added, “It’s early days for this experience, and we’ll continue to listen to customers as we refine and expand it in the weeks and months to come.” Reiterating the above statement, he said, “Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices,”
The company claims an affordable price range and free product delivery
On orders of $75, the company offers 10% off and upon adding more than one item per order, the customers can avail of 5% off and over. Each product, the company says, has been fixed for $20 or even less with the bulk coming under $10 and other products even less at $1. The company claims that its newly launched program comes with its own shopping experience, search, cart, and checkout so customers can build up a great haul of items at low prices.
A three-piece trimmer razor set for DIY slim haircuts for $2.99; an array of colorful table runners to help decorate for the holidays for $2.99; an iPhone 16 case for $1.79; a women’s elastic stretch cinch belt for $1.99; a pair of touchscreen winter gloves for $3.21; an elegant necklace, bracelet, and earring set for $2.99; and a two-pack of kitchen tongs for grilling for $4.99. Orders of $25 or more qualify for free delivery in one to two weeks, with a fee of $3.99 on orders under $25.
The selling giant while adding to its already widened customer base has launched a specific offer, where customers can find Amazon Haul, just by typing “Haul” in their search bar. Upon navigation from the menu icon, the customers can find the products of their choice or simply, by going to www.amazon.com/haul on their mobile device browser.
Another marketing strategy from the company includes, free returns on all Amazon Haul purchases over $3.00 within 15 days of delivery, providing customers with convenient and hassle-free returns at more than 8,000 drop-off locations across the U.S. including Amazon Lockers, Amazon Fresh, Food Markets, UPS, and Staples. These steps have been designed on those products, the customer wishes to return.
Checking the products for their authenticity says the company
The A-to-Z guarantee offered by the company since its arrival in the market, Amazon says, offers protection cover to its customer base when the latter buys any item in our store and covers product condition, including if the item is damaged, or defective, or not as described. The products from the independent sellers are thoroughly checked before being offered to customers, keeping in with the company`s promise of offering items that are safe, authentic, and compliant with applicable regulations.
